You can now unlock your content marketing potential with the Content Marketing Strategy Free Course by UCDavis. The University of California Davis offers a free content marketing course on Coursera. The free online digital marketing course is offered to beginners; no prior experience is required to enroll in this free content marketing course. The strategy of content marketing course is free for everyone all over the world. This short online marketing course will give you insights into the topic and learn the basics of content marketing strategies. So, if you are interested in learning new skills related to content marketing, then you must apply for this free content marketing short course. The Free Content Marketing Course by Coursera is elementary level and consists of 5 modules; you will learn different skills, which include management, content marketing, copywriting, and writing. These skills will help you grow professionally and personally. The free online course will also provide a free certificate if you apply for financial aid, so this free content marketing course with a free certificate is an excellent opportunity for all content marketing beginners.
Learners will get hands-on practical experience, which will help them learn easily. The free course with free certificates (through the financial aid option) is a life-changing opportunity for those who want to start from basic. The free online content marketing course will take only 20 hours to complete. The short online course is the best chance for you to learn content marketing easily by sitting at your own home. The short online content marketing course is flexible, so you can learn at your own pace.
Furthermore, the free online content marketing course is available in 8 different languages. The available languages are English, العربية, Bahasa Indonesia, Deutsch, ไทย, Português (Brasil), Français, and Español. The free content marketing course is a partnership between the UC Davis Continuing and Professional Education and leading content marketing authority, Copyblogger.
In the short content marketing strategy free course, the participants will learn the basic strategies content marketers use to obtain and keep customers profitably. Specifically, the participants will learn how to organize, develop, and implement the best content marketing strategy. The learners will also learn how to analyze and estimate the effectiveness of content marketing, use a strategic framework when writing, write captivating copy, and build their professional brand and authority through content marketing. The learners will also learn how to implement innovative ideas and build their brand through content marketing. The free Content Marketing Course by coursera is one of the best online content marketing courses for beginners; that too is free. The Strategy of Content Marketing course is a free chance to learn the basics! So do not miss out on this opportunity and enroll for the free online content marketing course now!
Modules of the Strategy of Content Marketing Course:
1st Module: The Content Marketing Ecosystem
In the 1st module, participants will be introduced to the content marketing ecosystem. The participants will be able to learn and define what content marketing is and explain the importance of content marketing in today’s market. Participants will discover what content can do, what makes it effective, and how your brand can play an important role in your company’s content marketing strategy and will help you build your own professional brand.
2nd Module: The Strategic Context (7A Framework)
After completing this module, the participants can understand and use the 7A Framework for their content. The learners will be able to think context strategically, leading to creating very good and effective content. You can practice and learn different things to attract your audience.
3rd Module: Mapping the Journey: Crafting a Content Marketing Strategy
In the 3rd module, participants will craft a content marketing strategy by examining their buyer’s or audience’s journey first. The learners will be able to create their audience/buyer persona and can easily describe the importance of thinking about their journey.
4th Module: The Strategic Types of Content
In the 4th module, learners will explore different types of strategic content that will go into an effective content marketing program. After completing this module, the participants can identify and provide the four types of strategic content. The 4 types are attraction content, action content, affinity content, and authority content. You will also be able to learn how to combine all four elements to create one effective content piece.
5th Module: Managing Your Content
This module is a bonus for your content. This module will tell you how ethics play an important role in successful organizations. The participants will be able to manage not only their content but also how they should manage themselves as a professional and practice good ethics. They will be able to create ethical and professional guidelines for content marketing and build a relationship with their organization team to help guide them against copyright laws and plagiarism.