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Brand Management Course by the University of London

Brand Management Course 

The University of London is offering a free brand management course. The course is called the Brand Management: Aligning Business, Brand and Behaviour Course. It is a wonderful opportunity to learn about Corporate Branding, Brand Marketing, Brand Management and Brand Identity. This course offers a new perspective on branding, as opposed to traditional ideas and branding methods used by most others. The course is online and totally free; you can also get a sharable certificate after upgrading your plan (nominal charges).

The University of London is a British university located in the city of London, England. It is a public and research university that was established in 1836. The University of London is consist of eighteen notable colleges worldwide. It is a widely known university that has taught many notable people worldwide. It is known for its stellar academics.

London Business School is the business school associated with the University of London, established in 1964 and offers graduate degrees in business. It has campuses in London and Dubai. London Business School is one of the top business institutes in the world.

Here are some more details about the Brand Management Course

The course is divided into five modules, taught in five weeks:

  1. Brand Purpose & Experience
  2. Brand Design & Delivery
  3. Brand Leadership and Alignment
  4. Brand Practices & Engagement
  5. Brand Metrics & Returns

Table of Contents

  • Country: Online
  • Financial coverage: Fully Funded
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    Eligibility Criteria :

    Anyone can sign up for this course on Coursera.

    There are no prerequisites for this course.

    You must have access to the internet.

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    Benefits :

    Study a course from one of the best universities and business schools in the UK.

    Gain knowledge about Corporate Branding, Brand Marketing, Brand Management and Brand Identity.

    Study at your own pace.

    This course can benefit your career through a pay increase, a notable benefit or allowing you to change careers or industries.

    The course is taught by Nader Tavassoli, a Professor of Marketing.

    It is a beginner level course.

    The course will take most people around 17 hours to complete.

    The course is exclusively online.

    The language of this course is English. It has subtitles in Arabic, French, European Portuguese, Italian, Vietnamese, German, Russian, English and Spanish.

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    Application Process:

    Make an account on Coursera.

    Sign up for the course by clicking “Enroll for Free.” Select ‘full course, no certificate’ and continue to start learning.

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